News Detail

Downloadable Universal Symbol Materials

Date: 3/1/2004
Source: NCCRT

This new Universal Symbol for colorectal cancer is provided by the National Colorectal Cancer Roundtable and its members free to all colorectal cancer groups and programs as part of its mission to promote unity in the colorectal cancer field, in recognition of our shared common goal to prevent and eradicate colorectal cancer.

We are not asking groups to replace, or stop using, any current logos as part of this effort. Much like red ribbons for AIDS or pink ribbons for breast cancer, the hope is this symbol will be integrated into existing group awareness efforts and communications tools -- incorporated into materials as a representation of our collective fight against colorectal cancer, but not replacing any group's unique identity or unique mark.

This symbol was developed by Addison Whitney, a national branding firm, through a comprehensive logo development process, and focus-group tested nationwide. Many people responding to the focus group questions said they liked this combination of a star and ribbon feeling it embodies power, hope, and awareness. People also reported liking how the symbol can take on a somewhat human form. People responded positively to the twist of merging the typical awareness ribbon, which people have come to know means 'generic awareness' for something, and a star which respondents felt represented remembrance of those who have died from the disease and the hope for a future cure. People responded to the color blue because of its associations with strength and regality.

The new Universal Symbol may be used in one of three ways:

Standard - Pantone 294	Black & White	Reversed

Clearance w/ other marks	Proportions

URL: /Documents/General/cc_usage_guide.pdf

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