Colon Cancer is Most Preventable Form of Cancer
WASHINGTON — Just as the red ribbon has come to symbolize AIDS and pink represents breast cancer, the blue star symbol introduced today by the National Colorectal Cancer Roundtable (NCCRT) will now signify the fight against colon cancer. The symbol has already been adopted by nearly all of the major groups in the colorectal cancer community, symbolizing their united effort in the battle to prevent colorectal cancer deaths.
"We are so pleased there is finally a symbol for colorectal cancer, the nation's second-leading cause of cancer-related deaths for men and women. This disease affects hundreds of thousands of people each year, and this symbol is a sign of our common commitment to prevention, treatment and finding a cure," said National Colorectal Cancer Roundtable Chairman Dr. Bernard Levin, of The University of Texas M.D. Anderson Cancer Center in Houston. "The blue star symbolizes that by working together, we will prevent many from ever developing colorectal cancer and create highly effective treatments.
The new blue star symbol for colorectal cancer was developed and nationally tested by a brand development company, and unanimously adopted by NCCRT members and their groups. The symbol is a star, representing the eternal memory of those people whose lives have already been lost to the disease and the shining hope for a future free of colon cancer. The star is merged with the more common ribbon for awareness theme and assumes a human shape. Health-concerned groups around the country plan to use the symbol beginning today on websites, brochures, pins, T-Shirts, hats, and other forms of communication – all to show their commitment to beating colon cancer.
“It wasn’t that long ago that people didn’t even discuss colon cancer – now we are proudly standing together to identify ourselves as people affected by, and impassioned about beating colorectal cancer,” said Dr. Robert Smith, NCCRT co-chairman and Director of Screening for the American Cancer Society. “Colorectal cancer is completely preventable through early screening, and the key to reducing colorectal cancer is simply increasing awareness of the need to screen. The new blue star symbol will serve as a reminder of the importance of colon cancer screening and show that people who have been touched by the disease are not alone.”
The symbol will be featured everywhere beginning today, from window displays in New York’s Rockefeller Center, to displays on Chicago’s Michigan Avenue, and at events in Washington, DC, Atlanta, Montreal, Minneapolis, Los Angeles, and hundreds of other locations throughout North America.
If you would like to download the artwork for the Blue Star, click here.
If you would like to order a Blue Star pin, please contact:
American Cancer Society - 1-800-227-2345
Colon Cancer Alliance at http://www.ccalliance.org
C3:Colorectal Cancer Coalition at http://www.fightcolorectalcancer.org
Pennington Promotions is offering Roundtable Members a bulk purchase serv